The eighth edition of marketing management a strategic decision making approach concentrates on marketing decision making rather than mere description of marketing phenomenaby providing specific tools and decision frameworks it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Marketing management a strategic decision making approach 6th edition concentrates on strategic decision making this approach sets mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. Were committed to providing you with high value course solutions backed by great service and a team that cares about your success the estimated amount of time this product will be on the market is based on a number of factors including faculty input to instructional design and the prior . Marketing management 5 e by mullins walker boyd and larreche is specifically designed for courses in which decision focused cases are an important element and or where student projects such as the development of a marketing plan are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day
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