Authentictm the politics of ambivalence in a brand culture by sarah banet weiser 395 rating details 57 ratings 4 reviews brands are everywhere branding is central to political campaigns and political protest movements the alchemy of social media and self branding creates overnight celebrities the self proclaimed . Nickelodeon and consumer culture and the forthcoming authentictm the politics of ambivalence in a brand culture as well as co editor ofcable visions television beyond broadcasting and commodity activism cultural resistance in neoliberal times both available from nyu press. But brand cultures are also contradictory and potentially rife with unexpected possibilities leading authentictm to articulate a politics of ambivalence creating a lens through which we can see potential political possibilities within the new consumerism. Authenticity appears at odds with branding yet as sarah banet weiser argues in her com pelling book authentic the politics of ambivalence in a brand culture there are authentic branded citizens branded creativity branded politics branded religion and even branded self identity. And that is why authentictm the politics of ambivalence in a brand culture critical cultural communication is an extremely important book 5 stars also for picking the illustrations they help to grasp the concept visually
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