How the rise of trendy environmentalism is harming the planet lost in the rise of these eco fads is an honest assessment of whether these actions are actually helping the planet or just . A central yet unspoken lesson of this book is you cant believe everything you read mr myers shows how this tenet is shown in the realm of environmentalism in particular he focuses on those movements which capture the public imagination cause political and social action and yet are really a bad idea he calls them eco fads. How the rise of trendy environmentalism is harming the environment by todd myers eco fads exposes the pressures that cause politicians businesses the media and even scientists to fall for trendy environmental fads it examines why we fall for such fads even when we should know better . Todds book eco fads how the rise of trendy environmentalism is harming the environment has received national praise forbes called it the definitive tome on the systematic errors of the environmental movement and dr jay lehr said myers these issues better than anyone i have encountered in a half century of work on . Todd myers of the washington policy center has advanced the cause of environmental protection by writing eco fads how the rise of trendy environmentalism is harming the environmenthe lays out a logical case as to the causes and effects of the modern rush to embrace trendy eco fads and does a good job of explaining how most of the fads do not deliver the promised environmental benefits
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