Todays perfect storm of big data technology and analytic innovation gives companies tremendous opportunity to tap into the power of sales analytics to build competitive advantage. Written by over 20 thought leaders from zs associates inc the power of sales analytics shares strategic insights pragmatic advice and illustrative case studies and approaches for using analytics to support sales force decisions and drive results. Bucher fremdsprachig wahlen sie die abteilung aus in der sie suchen mochten. The power of sales analytics shows sales and sales analytics operations leaders how to use analytics data and technology to help salespeople sales managers and leaders improve fundamental sales force decisions and processes. Iii contents foreword by neil rackham v introduction 1 1 enhancing sales force effectiveness through analytics and decision frameworks 7
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